eCommerce

Today, more companies sell products online then ever before. The role of eCommerce has grown dramatically in the last 10 years. Not many people will remember the online retailer NetMarket. However the college grads who founded this web retailer claim to have conducted the very first retail transaction on the web. According to a New York Times article that noted the transaction and credited the company with making e-commerce history, it was August 11, 1994 and the first item purchased -- a CD.

Since then, the Web has increasingly become the market of choice for busy people wanting to take advantage of the convenience of shopping anytime from anywhere. As technology advances have made online shopping more and more secure, eCommerce has gone global. There are a few crucial factors to for global eCommerce success however. Objectives such as brand recognition, speedy and flexible time to market competitiveness, and proper localization are key to reaching new audiences and achieving business goals.

Brand consistencies across continents

Inconsistencies in brand message and brand value can result from a local brand managers not complying with or adjusting the brand content in advertisements or collateral for individual markets. The challenge for international organizations with eCommerce ambitions is to ensure that brand traits are correct and reliable in country to country, from language to language.

eCommerce allows companies a competitive edge

eCommerce has changed the look of business. Able to advertise without updating published hardcopy collateral, respond to competitors more quickly, and reach people unable to shop during business hours, eCommerce is increasing ROI for most companies. Further improving time to market are the advances in automating translation, localization, and workflow. This is great news for the international business hoping to stay flexible and adaptable in the new global economy.
Well localized eCommerce products can open new markets in new countries and even expand your reach within the domestic multicultural groups in your current markets.

CSOFT can work with your organization to:

• Ensure consistency and accuracy of brand values from language to language
• Make use of the most efficient and powerful technology tools on the market today for a easier and faster localization process
• Use our extensive industry experience to localize eCommerce products and CRM databases while keep all of the information well orgaized and attainable

For more information about CSOFT's eCommerce localization solutions, please click here.